21 Jul 2006 1604H

Medical prescription mistakes injure, kill

1.5 million people a year are injured because of easily prevented problems with prescriptions. And why? Because, in part, they’re poorly written. And then, all the bottles look the same. Do you know, me mum hadda UTI that went septic on her and were it not for the fact that she was in the clinic at the time she went into shock, I would not have known what meds she was on, or where they were kept, or anything of the sort precisely because of this problem.

There has to be a better way. And there is. It’s called DESIGN (you’re shocked, shocked, I know).

Last year, I was looking at a New York mag article about a SVA grad who, fed up with this problem, redesigned the pill bottle. Target, one of America’s few design-adoptive companies, picked it up and rolled it out in their pharmacies.

Something like this might almost call for information architecture . . . do ya think?! :-P To adapt one of my client’s campaign slogans: “It’s like an information architecture. . . for your life.”

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