26 Aug 2006 1025H

Transformative practices

In a conversation with my boss about a financial services institution, apparently the word “transformative” was dropped repeatedly by the client leading the conversation. It reminds me of that scene, from Rob Reiner’s 1987 classic, the Princess Bride. In it, Vizzini, played memorably by Wallace Shawn, repeatedly uses the word, “inconceivable.” At one point, a character notes, “You keep using that word. I do not think it means what you think it means.”

So too with “transformative,” which is really just another word for “innovative.” Perhaps someone would do well to send that client a copy of Geoffrey Moore’s book on corporate innovation, “Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution,” which was just featured in Forbes the other day. In it, Moore discusses what’s wrong with innovation and how corporate managers can make the best of their innovation dollars, if and when they decide to spend them. Forbes also tackles ten innovation myths as well in a neat little pop-up. Kudos to them for talking about the first and second derivatives (speed and acceleration respectively) in regards to Google’s market growth.

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