05 Sep 2006 1728H

Just what are the numbers on RSS, anyway?

According to this white paper (pdf, 508kb) by Ipsos Insight, commissioned by Yahoo, RSS is now well nigh ubiquitous but few people know what it is, much less how to use the darn thing. 4% of the internet in 2004 knew what it was and were using it actively; of those who said they didn’t know about RSS, another 27%, when pressed a bit further, were discovered to have been using it but did not know they were in fact using RSS (via personalized start pages like My MSN, My Yahoo).

And I think one of the great frustrations of this is because everyone talks about RSS, but no one talks very well about it. All these so-called experts. They kind of hem and haw, and drop some technobabble and abandon you to flounder about helplessly. Well that’s unacceptable. Because if people want this thing to work then they ought to be edumacated, is what I reckon. I’m making a page. Keep you posted when I’m done.

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