21 Nov 2006 0729H

Polo Ralph Lauren converges online, bricks experiences in a new way

Long, long ago, “window shopping” was how major retailers hawked their wares to their pedestrian publics. In a new twist on this age-old practice, it’s being reported in the Sun Times that the Ralph Lauren store on Michigan Avenue, our city’s most prominent shopping boulevard, has integrated a shopping kiosk in one of their windows. At night, the projector that powers the display shoots the image onto the sidewalk outside. Users can tap the window to shop the RLX high-tech line of ski wear and, for security’s sake, save their order for fulfillment later when they’re in front of their computer. The article goes on to quote David Lauren, SVP of advertising, marketing and communications for his father’s firm, that the work was inspired by Minority Report, and was executed by Polo Ralph Lauren’s internal interactive team, about 40 people or so, with help from vendors.

Certainly takes care of the trustability issue, but there’s still the payment and fulfillment problem.

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Filed under Design, Technology, User Experience, Web

1 response to "Polo Ralph Lauren converges online, bricks experiences in a new way"

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23 Nov 2006 0349H

tim writes:

What I really want is the giant screen that the detectives use. Just the thing for big writing projects where I have lots of notes.

And now it's your turn.

Fire your weapon, soldier. Just be careful of friendly fire. NAME & EMAIL required.

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