http://www.everythingisdesign.com/2006/11/23/chimes-ginger-chews/ Chicago, user experience, interaction design, information architecture, information design, usability, graphic design, product design, strategy. Mostly. Sat, 26 Mar 2011 13:10:02 -0400 hourly 1 http://wordpress.org/?v=3.1.4 http://www.everythingisdesign.com/2006/11/23/chimes-ginger-chews/comment-page-1/#comment-7920 Paul Saunders Sat, 22 Dec 2007 03:36:02 +0000 http://www.everythingisdesign.com/2006/11/23/chimes-ginger-chews/#comment-7920 As a business owner marketing some health products, and a packaging addict I have started the search for tin based packaging which will take our own products to a new level for the consumer. Recently, in Nov 07, I took time out to visit a friend in Chicago with the intention of some quality business down time - but little did I realise how far advanced the 'tin' concept has reached in USA until I ventured shopping. Here in Australia it is rare to find top end tin packaging for low priced daily consumables such as mints etc. Things are changing though with some of the big boys from the USA introducing this concept which is well overdue and one which consumers are itching to be exposed to, particulary the 80's generation. Chimes, and their agency have really done a first class job with their branding I feel - I'm jealous !! Needless to say I will be approaching Fitch to discuss such a brief for our own products which are craving to be tinned ! Embossing is without doubt extremely effective for that touch feely experience. In this eco changing world what consumer would ever throw away such a gorgeous work of art which can used time and time again for a multitude of uses. As a new user of the chews I found them to be yummy and just the right size .. and as a parent of an extreme tennis athelete the 0% 's allow him to be decadent and healthy at the same time. I'm impressed, well done. As a business owner marketing some health products, and a packaging addict I have started the search for tin based packaging which will take our own products to a new level for the consumer. Recently, in Nov 07, I took time out to visit a friend in Chicago with the intention of some quality business down time – but little did I realise how far advanced the ‘tin’ concept has reached in USA until I ventured shopping. Here in Australia it is rare to find top end tin packaging for low priced daily consumables such as mints etc. Things are changing though with some of the big boys from the USA introducing this concept which is well overdue and one which consumers are itching to be exposed to, particulary the 80′s generation. Chimes, and their agency have really done a first class job with their branding I feel – I’m jealous !! Needless to say I will be approaching Fitch to discuss such a brief for our own products which are craving to be tinned ! Embossing is without doubt extremely effective for that touch feely experience. In this eco changing world what consumer would ever throw away such a gorgeous work of art which can used time and time again for a multitude of uses. As a new user of the chews I found them to be yummy and just the right size .. and as a parent of an extreme tennis athelete the 0% ‘s allow him to be decadent and healthy at the same time. I’m impressed, well done.

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