06 Dec 2006 0215H

One size does not fit all: McDonalds in East Asia

In the winter of late 91, early 92 I was a frequent visitor of the McDonalds in Kowloon and the New Territories in Hong Kong, mostly, as a lonely young expat who found it a little intimidating to eat alone in restaurants in Hong Kong and wanting to get a sense of Home. I did not find too much in the way of marketing to the Cantonese palate there at that time, but recent changes to McDonalds menus over there, as publicized here by the Chicago Sun Times, proves that, indeed, you can design whole menus to fit regional needs, on the mainland, for instance, which reinforces certain notions about the exotic West, but demands and tastes that are just this side of Chinese.

Permanent link to One size does not fit all: McDonalds in East Asia

Filed under Design

Be the first to respond to "One size does not fit all: McDonalds in East Asia"

RSS feed for comments on this post. TrackBack URL

No responses yet.

And now it's your turn.

Fire your weapon, soldier. Just be careful of friendly fire. NAME & EMAIL required.

Your response