16 Jan 2007 0858H

Southwest.com’s redesign

Southwest.com Redesign

Outing myself here, but I went to Southwest to book my ticket last night and it came up all different! The pages behind the front are still, for now, the same though. And I miss the Southwest login that was on the front page, top right. I completely missed it when they put it in the bottom left and only saw it when I was putting together the thumbnail for the page just now. I hope they’ll restore it to the top right where people expect it to be.

Generally, I like the new Web 2.0, AJAXified look. Besides establishing a firmer, more forceful visual hierarchy, and slowly doing away with the old blah 1998 feel, we’ve finally broken a decade of tiny pixelated type and drop shadows! Now we’re in the era of shiny polished ipod like objects and big type. =( But I like the big type.

My first hint that a rebrand was afoot was probably when I got a fancier HTML email confirm from them a few weeks ago, then, when I got on the plane to KC last week and checked out the new in-flight magazine, Spirit. They’ve revamped the entire look and feel, even on the website, there are some more engaging spreads, done away with the Interstate typeface — my favorite typeface, actually — which permeated so much of its brand, and gone a bit more upscale with what looks like a Didot typeface. It’s good: I think it has a bit more playful feeling and isn’t heavy as the Bodoni can be, which would overwhelm the copy on the page.

Permanent link to Southwest.com’s redesign

Filed under Design, Web

Be the first to respond to "Southwest.com’s redesign"

RSS feed for comments on this post. TrackBack URL

No responses yet.

And now it's your turn.

Fire your weapon, soldier. Just be careful of friendly fire. NAME & EMAIL required.

Your response