13 Feb 2007 1130H

Consumer Reports on Rear View Camera Interface

See, it really isn’t rocket surgery. People know what they want and they don’t care how hard it is to do, you better make it happen. Instead, we are left to ask, why doesn’t the rear view camera on the Audi Q7 engage automatically when you engage Reverse? And the ingenuity of the device is left to chance. All you needed was four or five people to sit in the car and test the feature, and you could have saved people from frustration.

It reminds me: once I had a client candidate tell me, quite adamantly, that they did not have time for user testing. If that project is so behind schedule and is so pressed for time that the client does not have 4 hours to spare, A) that probably isn’t a project that I want anything to do with, and B) that person gets what they invest in it.

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