22 Feb 2007 2127H

Helvetica, a documentary

According to Steve Rhodes’ Beachwood Reporter, one of my favorite blogs anywhere, but particularly strong because of its local focus, and a fun but fearless political stance, there’s been a documentary made about Helvetica. The font. You know. The font on the El? Here’s what Beachwood has to say about that:

Intelligent Design
Helvetica has taken over the world, but the maker of a documentary about the typefont tells I.D. magazine that it was superior marketing – not a superior product – that triumphed. Just like Microsoft – which the magazine says is trying to bring back chocolatey colors to help market its iPod competitor, Zune. Which may have worked if Microsoft found a better name for its product than Zune. But probably not even then.

Here’s the Helvetica companion/promotion site.

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