02 May 2007 0443H

Designing Services

Dan Boyarski, head of the D-School at CMU, talks about designing services on this podcast, and mostly, about CMU taking leadership on this area.

Just some random jottings here. I’m still hearing a lot of talking about this shorthand phrase, “design thinking,” and skepticism at what is now being labelled ethnography and user-centered design techniques. I tend to think so-called “design thinking” is in practice a lot fuzzier and not quite as rigorous as designers might believe, compared to the work of say, user experience practitioners, because if they were making an impact through their work, wouldn’t they already be dominating this type of work? And, as Dan Saffer says, in the end we still need people who can make things, who can do and are familiar enough with tools to know what they are capable of doing and what they are not. From my experience, I’m of the opinion that design thinking as it is now is in the end neither broad nor deep enough to bridge its own gaps to strategy, creative implementation, and technology.

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