10 Aug 2007 2052H

How to keep Lego going in the early 21st century

Fantastic Monocle interview with Jørgen Vig Knudstorp, the CEO of Lego about how they are trying to make the product and brand relevant in a video game dominant, global age. Pay attention around Minute 12 when he starts talking about the Lego family personas. 20 minutes, flash video.

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2 responses to "How to keep Lego going in the early 21st century"

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28 May 2008 0943H

Lego Indiana Jones writes:

I think that Lego is taking the right steps today to stay relevent in the futre. Especially with the video games.

28 May 2008 1229H

Gino writes:

Third consecutive year of US sales growth, even as overall US toy sales fall, up 11.5%. Licensing does seem to help.

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