Gene Moy (梅忠毅) is a user experience architect from Chicago with 15 years experience working on the web and now, medical devices. Occasionally he thinks every day feels like 1995 all over again. More about Gene »
People have to love the product and be passionate about it. How then to build this factor in? I think the answer is in something called kansei engineering, the design of “feeling” into the product. Maybe you could label them as “desirability studies” as Nielsen Norman did with Microsoft.
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