Gene Moy (梅忠毅) is a user experience architect in Chicago with 12 years experience working on the web. He sometimes thinks every day feels like 1995 all over again. More about Gene »
People have to love the product and be passionate about it. How then to build this factor in? I think the answer is in something called kansei engineering, the design of “feeling” into the product. Maybe you could label them as “desirability studies” as Nielsen Norman did with Microsoft.
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