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Gene Moy (梅忠毅) is a user experience architect from Chicago with 15 years experience working on the web and now, medical devices. Occasionally he thinks every day feels like 1995 all over again. More about Gene »
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07 Apr 2008 1750H
All we have been doing in user experience
when it comes to online retail, has been done before, not in so many words, but, in parallel, by Paco Underhill and his firm Envirosell. Usability? Let’s call it customer observation, customer ethnography. Of course it is not really so, unless we were able to observe user sessions completely hidden from view. But we do work in much the same way. Although it’s very much a self-promotion piece, there are some good thoughts in there. The audiobook, Why We Buy, is available unabridged on iTunes, $19. Worth it to me to pay someone to read it to me; maybe so for you too. Get it and give it a listen.
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