21 May 2008 0644H

10 e-commerce lessons

from Tony Hsieh, CEO of Zappos (second time I’ve mentioned them in the last week or two!) by way of eCommerce Optimization. Particularly so for startups, I think, more difficult to apply for established companies with brick and mortar presences. But hey, Sears sold more than $2 billion in goods last year through the ecommerce channel, so, who says this doesn’t apply.

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