21 May 2008 2126H

Shop four sites at once?

Yep. That’s exactly what the Gap brands would have you do. You can indeed if you so choose buy that bikini to go with your work outfit and don’t forget the flip flops. But, then, where does that leave the Gap? Is it just a slightly more pricey Old Navy? That just seems to expose how that brand’s value prop has been, like the Giving Tree, taken away from all angles. I like how the cart comes down as a visual indicator that an item has been added to the cart and doesn’t take you away from the page you’re on, but disappointed at how the interactivity doesn’t seem to be consistent across all the properties. Oh well. Next release perhaps. 

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Filed under Interaction Design, Strategy, User Experience

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