Comments on: Brulant + Rosetta: crazy delicious? http://www.everythingisdesign.com/2008/07/30/brulant-rosetta-crazy-delicious/ Chicago, user experience, interaction design, information architecture, information design, usability, graphic design, product design, strategy. Mostly. Sat, 26 Mar 2011 13:10:02 -0400 hourly 1 http://wordpress.org/?v=3.1.4 By: Paul http://www.everythingisdesign.com/2008/07/30/brulant-rosetta-crazy-delicious/comment-page-1/#comment-9786 Paul Wed, 30 Jul 2008 18:52:22 +0000 http://www.everythingisdesign.com/?p=567#comment-9786 Hi Gene. Having lived through the last acquisition first hand, I believe the main thing that made the eMergent Marketing deal so successful was the focus on the service integration and the enhanced value we could provide to the clients. That could not be more true of the Rosetta deal as well. The collective value we will be able to deliver to our clients will truly be unique and world class. Stay tuned for very exciting and groundbreaking work. Hi Gene. Having lived through the last acquisition first hand, I believe the main thing that made the eMergent Marketing deal so successful was the focus on the service integration and the enhanced value we could provide to the clients.

That could not be more true of the Rosetta deal as well. The collective value we will be able to deliver to our clients will truly be unique and world class. Stay tuned for very exciting and groundbreaking work.

]]> By: Gino http://www.everythingisdesign.com/2008/07/30/brulant-rosetta-crazy-delicious/comment-page-1/#comment-9785 Gino Wed, 30 Jul 2008 15:35:11 +0000 http://www.everythingisdesign.com/?p=567#comment-9785 Hey Adam, Naturally, I think the things to be cautious about are the same that plague a lot of firms like "ours": integration of the different service offerings, the creative/marketing, the user experience, the development, the strategy crews, not just within the org but also now with the other firm. Then too there was the fact that we had a long engagement with Xteric, which we spawned, and Emergent; did we have one with Rosetta? And so we'll see once the honeymoon is over how well the pieces fit. But overall I do think that there are important complements that play to each firm's strengths and thus this deal makes lots of sense. Hey Adam,
Naturally, I think the things to be cautious about are the same that plague a lot of firms like “ours”: integration of the different service offerings, the creative/marketing, the user experience, the development, the strategy crews, not just within the org but also now with the other firm. Then too there was the fact that we had a long engagement with Xteric, which we spawned, and Emergent; did we have one with Rosetta? And so we’ll see once the honeymoon is over how well the pieces fit. But overall I do think that there are important complements that play to each firm’s strengths and thus this deal makes lots of sense.

]]> By: Adam Cohen http://www.everythingisdesign.com/2008/07/30/brulant-rosetta-crazy-delicious/comment-page-1/#comment-9784 Adam Cohen Wed, 30 Jul 2008 15:23:29 +0000 http://www.everythingisdesign.com/?p=567#comment-9784 Hey Gene, I totally understand the cautious optimism. There is a negative connotation in general associated with M&A and how that can impact the culture, job security and execution for any company. The major factors that I am encouraged by for this particular one are: 1) the complementary services of Rosetta to Brulant's clients, roots and core services (and vice versa) 2) the mutual prior experience of both companies going through acquisitions 3) The value proposition of both companies combined - I've already seen it in action. Lots of work to do to make this a smooth transition and a success, no doubt. I think it has a good shot especially while remaining an independent firm - a huge plus based on what I've heard from friends at some of the major conglomerates in the industry. Thanks for commenting about the acquisition and I hope to report back with future successes. Best, Adam Hey Gene,
I totally understand the cautious optimism. There is a negative connotation in general associated with M&A and how that can impact the culture, job security and execution for any company. The major factors that I am encouraged by for this particular one are:
1) the complementary services of Rosetta to Brulant’s clients, roots and core services (and vice versa)
2) the mutual prior experience of both companies going through acquisitions
3) The value proposition of both companies combined – I’ve already seen it in action.
Lots of work to do to make this a smooth transition and a success, no doubt. I think it has a good shot especially while remaining an independent firm – a huge plus based on what I’ve heard from friends at some of the major conglomerates in the industry.
Thanks for commenting about the acquisition and I hope to report back with future successes.
Best,
Adam

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