31 Jul 2008 0822H

Personas for shopping malls?

Why yes. In what is being scored as a landmark event by the NYT (rather late post) at the beginning of July, real estate developers have consulted their targeted users in planning commercial real estate:

Terry Montesi, the company’s chief executive, first hired two female retail consultants: Claudia A. Sagan and J’Amy Owens. But Trademark also invited two dozen women from the Allen area to pick apart its plans for the center. They included Kirsten Fair, a stay-at-home mother of two, and Debbie Stout, a City Council member, who runs a company that sells business forms.

The women weighed in on dozens of features, like the center’s layout, landscaping, parking options, pedestrian walkways and outdoor art. The developers “asked us about every detail, and then they listened,” Ms. Stout said recently. 

Everything really is design now.

BTW, this marks the second post-singledom post on EiD. Goodbye single life, I shan’t miss it. 

Permanent link to Personas for shopping malls?

Filed under Design, Environment, Product Design, Strategy, User Experience

Respond »

Be the first to respond to "Personas for shopping malls?"

RSS feed for comments on this post. TrackBack URL

No responses yet.

And now it's your turn.

Fire your weapon, soldier. Just be careful of friendly fire. NAME & EMAIL required.

Your response