18 Sep 2008 1058H

Random recent thoughts

Should we call the kinds of usability testing most of us have been exposed to as preference elicitation instead?

Should we not recruit passionate users, who tend disproportionately also to be expert users, and therefore, are unrepresentative of typical users of a site?

Should we start to disaggregate the different kinds of work we now commonly lump into information architecture and user experience for the digital channel so we can more appropriately identify, hire, staff and train for those jobs?

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