18 Sep 2008 1005H

Vast oversimplification probably, but

If you invest in solid user experience, interaction design, and usability as central to your corporate values, then you don’t have to spend millions on an expensive media campaign, nor do you have to hire all these “gurus” to help people out:

Besides the TV ads, Microsoft is adding content to windows.com, creating a related site called lifewithoutwalls.com, and placing magazine and billboard ads depicting how Windows is used for mobile devices, TV sets and laptops, according to the Times. It’s also training 155 “Windows Gurus” to work in electronics retailers such as Best Buy and Circuit City to help market Microsoft’s software.

Of course, millions are in Apple Stores seeking help at the Genius Bar. And millions were spent by Apple creating all those ads. So.

Perhaps this is in fact part of the market entry cost. . . .

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