21 Dec 2008 1647H

Do you matter: how great design will make people love your company

(by Robert Brunner and Stewart Emery with Russ Hall: FT Press, 2008.) Examples are too heavy on the Apple fanboy love, when so many others are available, and there is this sense, despite the hard orange cover with its glossy Helvetica type in a trendy slim, vertical format, that this book is actually a rough first draft, with occasionally contradictory advice, gaping silences when it comes to defining terms, and somewhat testy, repetitive passages, as if the authors are trying to convince themselves of the veracity of their mantras by repeating them over and over again. However, given the difficulty of trying to write a book as a kind of service offerings pitch to C-level execs, while at the same time avoiding giving away the farm, the book is a good conversation starter about the need for executive leadership to create a design-driven organization. I do think the authors are on the right track, even if the evidence presented does not entirely necessarily prove their case. In two or three future editions, perhaps.

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