06 Jan 2009 0839H

Why Steve Jobs is so important

They use a technique called genius design for high profile products at Apple. At Apple, that means it has attracted the attention of Steve Jobs, who pushes the design to the level of his satisfaction, which can also be a bad thing. Now with this year’s keynote disappearing, not to disparage Ives and all the talent out there, but, the question arises, is this a harbinger of things to come? Does the talent pool under Steve have enough to go on in case he disappears? Not to say the Scully or Amelio years were bad — they just weren’t great. If Apple goes back to being a good, not great company, what will happen?

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Filed under Design, Interaction Design, Product Design, Work


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