12 Jan 2009 1815H

E-commerce book wars? Hardly.

I see in today’s news that William J. Lynch, Jr has been hired away from HSN to head up Barnes and Noble’s direct commerce division, this after Borders named a new CEO. Considering that BN.com made $422.9m in 2008, and that Borders.com, in the first seven months it was open made $20.3m, and with BGP trading well under a dollar, even if the online division made 11% less than they did the year before, I would hardly say that Barnes and Noble’s position is in jeopardy, but, they could do better managing the relationship with their customers, online and off. Maybe Mr. Lynch’ll do the right thing and hire a director of user experience who will help him do that.

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