10 Feb 2009 2159H

1 million Xbox users running the Netflix service

That’s a lot of users. I know our family’s done our fair share of contributing to those minutes. It works pretty darn good, except, you can’t pick your movies in XBox Dashboard, you have to go to Netflix and put them in queue, which is half-assed, being a political decision to not cannibalize from Microsoft’s own video service on XBox. The quality is very good, all things considering, and the application seems to take into account highly dynamic network conditions. The other problem is that Netflix almost doesn’t want you to use their view-on-demand service: their IA on there is such that you really have to dig for movies to see what is available to view immediately and what is not, perhaps they are equally afraid of cannibalizing their own lucrative DVD rental service. I mean, God forbid you should want to make it easy to rent movies. So despite these two roadblocks which would have scuppered any other fledgling service, the whole enterprise is surprisingly popular. I expect it won’t be too long before that old commercial comes true, the one where you can order any movie ever made and have it instantaneously available wherever, whenever.

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