28 Apr 2009 1844H

Doing no harm

Interestingly — I may have said this on another blog — “do no harm” appears nowhere in the Hippocratic Oath. It is believed that the words stem from the Epidemics of Hippocrates:

“The physician must be able to tell the antecedents, know the present, and foretell the future - must mediate these things, and have two special objects in view with regard to disease, namely, to do good or to do no harm.”

I am learning all manner of things about our users. See, in my past work, if something went badly, the user didn’t get their purchase. But now, when things go badly, someone could die. That’s the difference between a good and bad user experience here.

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