18 May 2010 1948H

Not to brag or nothin’, but. . .

It’s rather late but I was wondering recently what had happened to my former clients, before I went to work in-house e-commerce and then into the dark, murky world of blood plumbing and heart muscle electrical wiring. Well, apparently, back in August of last year, Tim Bay of Shay Digital reported some results from a little work we did together for the online presence of Wilton, America’s number one preferred brand in baking and cake decorating products. He writes on Shay Digital’s blog:

Quite honestly, the results surpassed our expectations - we have seen significant improvements in almost every key metric that we track, including the following:

190 percent increase in the volume of projects and recipes viewed by Wilton consumers
35 percent increase in total number of Web site visits
50 percent growth in returning visitors
20 percent improvement in product views
32 percent increase in the number of new visitors
82 percent growth in the number of searches for local Wilton Method classes
35 percent decrease in search results page abandonment
20 percent increase in estimated Web site driven revenue

These are huge numbers! Like any labor of love, it was a lot of hard work, but working together with Tim, our former client Alison, and our crew at Brulant (now Rosetta), we can now very conclusively say that investments in user experience do pay off!

Permanent link to Not to brag or nothin’, but. . .

Filed under Information Architecture, Strategy, User Experience, Web, Work

Be the first to respond to "Not to brag or nothin’, but. . ."

RSS feed for comments on this post. TrackBack URL

No responses yet.

And now it's your turn.

Fire your weapon, soldier. Just be careful of friendly fire. NAME & EMAIL required.

Your response