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	<title>Comments for Everything is design</title>
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	<link>http://www.everythingisdesign.com</link>
	<description>Chicago, user experience, interaction design, information architecture, information design, usability, graphic design, product design, strategy. Mostly.</description>
	<pubDate>Tue,  9 Feb 2010 10:04:50 +0000</pubDate>
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		<title>Comment on Wait. Wasn&#8217;t that Magic Shelf? by K</title>
		<link>http://www.everythingisdesign.com/2010/01/27/wait-wasnt-that-magic-shelf/comment-page-1/#comment-10348</link>
		<dc:creator>K</dc:creator>
		<pubDate>Wed, 03 Feb 2010 13:58:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2010/01/27/wait-wasnt-that-magic-shelf/#comment-10348</guid>
		<description>That's what I thought when I saw it!</description>
		<content:encoded><![CDATA[<p>That&#8217;s what I thought when I saw it!</p>
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		<title>Comment on Another year, another Apple event by K</title>
		<link>http://www.everythingisdesign.com/2010/01/28/another-year-another-apple-event/comment-page-1/#comment-10347</link>
		<dc:creator>K</dc:creator>
		<pubDate>Wed, 03 Feb 2010 13:57:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/?p=684#comment-10347</guid>
		<description>NPR had a commentator talking about the "fifth screen" which I'd never heard of before.  I think it was fifth. Let's see...1st - movie, 2nd - tv, 3rd computer, 4th - cell?  Yes, I think it was 5th.  At any rate, the guy was saying how he thought this might be the start of that.  Interesting.</description>
		<content:encoded><![CDATA[<p>NPR had a commentator talking about the &#8220;fifth screen&#8221; which I&#8217;d never heard of before.  I think it was fifth. Let&#8217;s see&#8230;1st - movie, 2nd - tv, 3rd computer, 4th - cell?  Yes, I think it was 5th.  At any rate, the guy was saying how he thought this might be the start of that.  Interesting.</p>
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		<title>Comment on Recent thoughts on Chinese design by bill ropp</title>
		<link>http://www.everythingisdesign.com/2010/01/24/recent-thoughts-on-chinese-design/comment-page-1/#comment-10338</link>
		<dc:creator>bill ropp</dc:creator>
		<pubDate>Wed, 27 Jan 2010 00:17:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2010/01/24/recent-thoughts-on-chinese-design/#comment-10338</guid>
		<description>interesting article....I had consulted for a Chinese consumer products firm for over 7 years, traveled to China 60 times since 1995, and during 2008/9 developed and staffed a design department of nationals in both Industrial design and Graphic design...what I noticed was that they had great skills in all the latest computer programs, good drawing and creative skills, but were directed poorly by marketing.....these designers had poor access to information therefore their design solutions were mediocre at best (and thet did no research on their own...&#38;expected to be TOLD what to do) ....the other frustrating thing about China is that the entire country is taught that the way to succeed is to "be like everyone else"....while westerners are taught to succeed by being different and innovative...through creative and analytical thought...Chinese management is (EXTREMELY) poor at making good business decisions therefore has no confidence in their designers...the country has a long way to go - changing the mentality and teaching people to "think independently" in all functions is the key to their success..
untill senior management changes it's ways - the people below will not change either......</description>
		<content:encoded><![CDATA[<p>interesting article&#8230;.I had consulted for a Chinese consumer products firm for over 7 years, traveled to China 60 times since 1995, and during 2008/9 developed and staffed a design department of nationals in both Industrial design and Graphic design&#8230;what I noticed was that they had great skills in all the latest computer programs, good drawing and creative skills, but were directed poorly by marketing&#8230;..these designers had poor access to information therefore their design solutions were mediocre at best (and thet did no research on their own&#8230;&amp;expected to be TOLD what to do) &#8230;.the other frustrating thing about China is that the entire country is taught that the way to succeed is to &#8220;be like everyone else&#8221;&#8230;.while westerners are taught to succeed by being different and innovative&#8230;through creative and analytical thought&#8230;Chinese management is (EXTREMELY) poor at making good business decisions therefore has no confidence in their designers&#8230;the country has a long way to go - changing the mentality and teaching people to &#8220;think independently&#8221; in all functions is the key to their success..<br />
untill senior management changes it&#8217;s ways - the people below will not change either&#8230;&#8230;</p>
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		<title>Comment on Damn you Steve Jobs by ProductDesign</title>
		<link>http://www.everythingisdesign.com/2008/11/27/damn-you-steve-jobs/comment-page-1/#comment-10069</link>
		<dc:creator>ProductDesign</dc:creator>
		<pubDate>Mon, 02 Mar 2009 20:57:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2008/11/27/damn-you-steve-jobs/#comment-10069</guid>
		<description>Any thoughts on why they have adopted this approach? You think your requirements are pretty typical? Sounds like being given the choice should be an option. Simply part of your customising settings</description>
		<content:encoded><![CDATA[<p>Any thoughts on why they have adopted this approach? You think your requirements are pretty typical? Sounds like being given the choice should be an option. Simply part of your customising settings</p>
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		<title>Comment on Damn you Steve Jobs by Gino</title>
		<link>http://www.everythingisdesign.com/2008/11/27/damn-you-steve-jobs/comment-page-1/#comment-10062</link>
		<dc:creator>Gino</dc:creator>
		<pubDate>Wed, 11 Feb 2009 03:21:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2008/11/27/damn-you-steve-jobs/#comment-10062</guid>
		<description>Basically, the issue is as follows: movies and media bought and downloaded from ITMS sync to the laptop, which is not what I want: I want those movies to stay on that hard drive, along with the media and everything else I have on there, and I want nothing to be on my laptop but apps and data. If you back up the movies, and delete them off iTunes, you also delete them off the AppleTV. That's not what I want. But maybe soon it'll all be on a cloud somewhere.  </description>
		<content:encoded><![CDATA[<p>Basically, the issue is as follows: movies and media bought and downloaded from ITMS sync to the laptop, which is not what I want: I want those movies to stay on that hard drive, along with the media and everything else I have on there, and I want nothing to be on my laptop but apps and data. If you back up the movies, and delete them off iTunes, you also delete them off the AppleTV. That&#8217;s not what I want. But maybe soon it&#8217;ll all be on a cloud somewhere.</p>
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		<title>Comment on Damn you Steve Jobs by ProductDesign</title>
		<link>http://www.everythingisdesign.com/2008/11/27/damn-you-steve-jobs/comment-page-1/#comment-10061</link>
		<dc:creator>ProductDesign</dc:creator>
		<pubDate>Wed, 11 Feb 2009 00:55:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2008/11/27/damn-you-steve-jobs/#comment-10061</guid>
		<description>Scuse my ignorance but what kind of thing you wanna do?</description>
		<content:encoded><![CDATA[<p>Scuse my ignorance but what kind of thing you wanna do?</p>
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		<title>Comment on Circuit City throws in the towel by Gino</title>
		<link>http://www.everythingisdesign.com/2009/01/16/circuit-city-throws-in-the-towel/comment-page-1/#comment-10051</link>
		<dc:creator>Gino</dc:creator>
		<pubDate>Fri, 23 Jan 2009 15:59:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2009/01/16/circuit-city-throws-in-the-towel/#comment-10051</guid>
		<description>Ah Sears, perennial whipping boy of retail. 7th largest Internet retailer, though. Look what good it did for CC, on the other hand.</description>
		<content:encoded><![CDATA[<p>Ah Sears, perennial whipping boy of retail. 7th largest Internet retailer, though. Look what good it did for CC, on the other hand.</p>
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		<title>Comment on Circuit City throws in the towel by K</title>
		<link>http://www.everythingisdesign.com/2009/01/16/circuit-city-throws-in-the-towel/comment-page-1/#comment-10050</link>
		<dc:creator>K</dc:creator>
		<pubDate>Fri, 23 Jan 2009 12:06:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2009/01/16/circuit-city-throws-in-the-towel/#comment-10050</guid>
		<description>I just read an article that suggested Sears is in trouble too.</description>
		<content:encoded><![CDATA[<p>I just read an article that suggested Sears is in trouble too.</p>
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		<title>Comment on Notes on &#8220;Designing Design,&#8221; by Kenya Hara by Gino</title>
		<link>http://www.everythingisdesign.com/2009/01/12/notes-on-designing-design-by-kenya-hara/comment-page-1/#comment-10047</link>
		<dc:creator>Gino</dc:creator>
		<pubDate>Wed, 21 Jan 2009 02:47:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/?p=612#comment-10047</guid>
		<description>It is what it is.</description>
		<content:encoded><![CDATA[<p>It is what it is.</p>
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		<title>Comment on Damn you Steve Jobs by Gino</title>
		<link>http://www.everythingisdesign.com/2008/11/27/damn-you-steve-jobs/comment-page-1/#comment-10046</link>
		<dc:creator>Gino</dc:creator>
		<pubDate>Wed, 21 Jan 2009 02:44:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2008/11/27/damn-you-steve-jobs/#comment-10046</guid>
		<description>It's a bit kludgy to tell the truth. As a set top box it does fine for rentals and it's convenient to have the iTunes from our computers stream to the sound system, but when it comes to sync'ing media the system is pants, regrettably. I wish it would do what I want it to do, which is a bit different from what the studios and other rights holders would let me do, legally.</description>
		<content:encoded><![CDATA[<p>It&#8217;s a bit kludgy to tell the truth. As a set top box it does fine for rentals and it&#8217;s convenient to have the iTunes from our computers stream to the sound system, but when it comes to sync&#8217;ing media the system is pants, regrettably. I wish it would do what I want it to do, which is a bit different from what the studios and other rights holders would let me do, legally.</p>
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		<title>Comment on Damn you Steve Jobs by ProductDesign</title>
		<link>http://www.everythingisdesign.com/2008/11/27/damn-you-steve-jobs/comment-page-1/#comment-10044</link>
		<dc:creator>ProductDesign</dc:creator>
		<pubDate>Tue, 20 Jan 2009 15:51:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2008/11/27/damn-you-steve-jobs/#comment-10044</guid>
		<description>I share your respect for Apple products but still dont use iether of those products. I read your comment on the Iphone,  hows the appleTV experience?</description>
		<content:encoded><![CDATA[<p>I share your respect for Apple products but still dont use iether of those products. I read your comment on the Iphone,  hows the appleTV experience?</p>
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		<title>Comment on &#8216;Lessons which have been paid for so dearly&#8217; by ProductDesign</title>
		<link>http://www.everythingisdesign.com/2009/01/01/lessons-which-have-been-paid-for-so-dearly/comment-page-1/#comment-10043</link>
		<dc:creator>ProductDesign</dc:creator>
		<pubDate>Tue, 20 Jan 2009 15:43:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/?p=605#comment-10043</guid>
		<description>Tragic to read yet again NASA overlooked good advise that lead to these deaths. Im kind of wondering when nasa is likely to roll out its exotic propulsion tech. As long as were affectively sitting in a 'sardine can' stuck to a firework there will always be insane velocities on re-entry. I have a hunch one day we will look at this method as a fantastically primitive ;)</description>
		<content:encoded><![CDATA[<p>Tragic to read yet again NASA overlooked good advise that lead to these deaths. Im kind of wondering when nasa is likely to roll out its exotic propulsion tech. As long as were affectively sitting in a &#8217;sardine can&#8217; stuck to a firework there will always be insane velocities on re-entry. I have a hunch one day we will look at this method as a fantastically primitive <img src='http://www.everythingisdesign.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>Comment on Notes on &#8220;Designing Design,&#8221; by Kenya Hara by Tim</title>
		<link>http://www.everythingisdesign.com/2009/01/12/notes-on-designing-design-by-kenya-hara/comment-page-1/#comment-10042</link>
		<dc:creator>Tim</dc:creator>
		<pubDate>Sun, 18 Jan 2009 20:45:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/?p=612#comment-10042</guid>
		<description>I do wonder about the sensibility. At Nara, where &lt;a href="http://www.sacred-destinations.com/japan/nara-yakushiji.htm" rel="nofollow"&gt;some of the early Buddhist temples&lt;/a&gt; were built, there is a lot of color. </description>
		<content:encoded><![CDATA[<p>I do wonder about the sensibility. At Nara, where <a href="http://www.sacred-destinations.com/japan/nara-yakushiji.htm" rel="nofollow">some of the early Buddhist temples</a> were built, there is a lot of color.</p>
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		<title>Comment on Initial thoughts on my iPhone by K</title>
		<link>http://www.everythingisdesign.com/2008/12/04/initial-thoughts-on-my-iphone/comment-page-1/#comment-9996</link>
		<dc:creator>K</dc:creator>
		<pubDate>Tue, 09 Dec 2008 13:54:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/?p=603#comment-9996</guid>
		<description>So does this mean that Apple successfully made a phone in a mini-computer?</description>
		<content:encoded><![CDATA[<p>So does this mean that Apple successfully made a phone in a mini-computer?</p>
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		<title>Comment on Controllers in video games by arugula</title>
		<link>http://www.everythingisdesign.com/2008/11/16/controllers-in-video-games/comment-page-1/#comment-9966</link>
		<dc:creator>arugula</dc:creator>
		<pubDate>Fri, 28 Nov 2008 03:15:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/?p=597#comment-9966</guid>
		<description>Why do these guys look like ubergoobers?</description>
		<content:encoded><![CDATA[<p>Why do these guys look like ubergoobers?</p>
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		<title>Comment on Big change ahead by Ralph Hyre</title>
		<link>http://www.everythingisdesign.com/2008/11/21/big-change-ahead/comment-page-1/#comment-9960</link>
		<dc:creator>Ralph Hyre</dc:creator>
		<pubDate>Fri, 21 Nov 2008 15:44:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/?p=600#comment-9960</guid>
		<description>Good to hear the news.  In a former life, I was responsible for features in an EMR system.

Hopefully the EMR vendors will be able to incorporate your work into their displays as well, that's one area not well served by the current patent system.</description>
		<content:encoded><![CDATA[<p>Good to hear the news.  In a former life, I was responsible for features in an EMR system.</p>
<p>Hopefully the EMR vendors will be able to incorporate your work into their displays as well, that&#8217;s one area not well served by the current patent system.</p>
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		<title>Comment on Isn&#8217;t that . . .  marketing&#8217;s function?! by Jeffrey Eisenberg</title>
		<link>http://www.everythingisdesign.com/2008/10/21/isnt-that-marketings-function/comment-page-1/#comment-9931</link>
		<dc:creator>Jeffrey Eisenberg</dc:creator>
		<pubDate>Wed, 22 Oct 2008 15:28:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/?p=592#comment-9931</guid>
		<description>Thank you for recognizing that Persuasion Architecture does deal with exactly this problem.  I respect your decision not to link to us and with that in mind I'll recommend a book in addition to our websites. We described our Persuasion Architecture methodology in greater detail in our book "Waiting For Your Cat To Bark?".</description>
		<content:encoded><![CDATA[<p>Thank you for recognizing that Persuasion Architecture does deal with exactly this problem.  I respect your decision not to link to us and with that in mind I&#8217;ll recommend a book in addition to our websites. We described our Persuasion Architecture methodology in greater detail in our book &#8220;Waiting For Your Cat To Bark?&#8221;.</p>
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		<title>Comment on What is a user experience professional? by Gino</title>
		<link>http://www.everythingisdesign.com/2008/05/04/what-is-a-user-experience-professional/comment-page-1/#comment-9924</link>
		<dc:creator>Gino</dc:creator>
		<pubDate>Tue, 07 Oct 2008 17:58:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2008/05/04/what-is-a-user-experience-professional/#comment-9924</guid>
		<description>Sure. I actually don't recommend people READ anything anymore. What I do recommend is that people start taking various interactions apart, whether it's a digital thermometer or a video game console's preferences menu and figuring out where and how to make them better. And the more you do this, the better an interaction designer you will be.</description>
		<content:encoded><![CDATA[<p>Sure. I actually don&#8217;t recommend people READ anything anymore. What I do recommend is that people start taking various interactions apart, whether it&#8217;s a digital thermometer or a video game console&#8217;s preferences menu and figuring out where and how to make them better. And the more you do this, the better an interaction designer you will be.</p>
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		<title>Comment on What is a user experience professional? by anne</title>
		<link>http://www.everythingisdesign.com/2008/05/04/what-is-a-user-experience-professional/comment-page-1/#comment-9904</link>
		<dc:creator>anne</dc:creator>
		<pubDate>Thu, 18 Sep 2008 19:12:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2008/05/04/what-is-a-user-experience-professional/#comment-9904</guid>
		<description>i'd be interested to hear what you recommend as interaction design reading</description>
		<content:encoded><![CDATA[<p>i&#8217;d be interested to hear what you recommend as interaction design reading</p>
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		<title>Comment on On personas, part 1 by Gino</title>
		<link>http://www.everythingisdesign.com/2007/09/09/on-personas-part-1/comment-page-1/#comment-9872</link>
		<dc:creator>Gino</dc:creator>
		<pubDate>Wed, 03 Sep 2008 14:02:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.everythingisdesign.com/2007/09/09/on-personas-part-1/#comment-9872</guid>
		<description>Thanks Adrian,

Generally speaking in our user experience practice we try and create channels that speak to the needs of different personae separately or integrate features that speak to those needs into the whole of the project. Also, I would strongly suggest limiting the number of personae to a manageable number: 4-5 is a good start. Beyond that it tends to become messy.

Of course this is limited by how much time and money the client has and what priority target audiences they may want to appeal to. We are then able able to use web metrics and analytics in combination with our design in order to gauge success. 

One could take a look at something like &lt;a href="http://www.nationwide.com/retirability-check.jsp" rel="nofollow"&gt;Nationwide's Retirability&lt;/a&gt; application, designed by my colleagues at Brulant, now Rosetta, or say, &lt;a href="http://www.chineseweddingsbytheknot" rel="nofollow"&gt;Chinese Weddings by the Knot&lt;/a&gt; as an example of designing for personae. There are different types of investing strategies and investor types to reach retirement and there are obviously enough Chinese in the US seeking knowledge about traditional Chinese weddings to make those lucrative enough to target them with specially designed communications. I myself led the work for &lt;a href="http://www.wilton.com" rel="nofollow"&gt;Wilton&lt;/a&gt;, and we have tried to serve their targeted multiple publics using some fairly extensive primary research in their newly redesigned website. 

Best,
Gene</description>
		<content:encoded><![CDATA[<p>Thanks Adrian,</p>
<p>Generally speaking in our user experience practice we try and create channels that speak to the needs of different personae separately or integrate features that speak to those needs into the whole of the project. Also, I would strongly suggest limiting the number of personae to a manageable number: 4-5 is a good start. Beyond that it tends to become messy.</p>
<p>Of course this is limited by how much time and money the client has and what priority target audiences they may want to appeal to. We are then able able to use web metrics and analytics in combination with our design in order to gauge success. </p>
<p>One could take a look at something like <a href="http://www.nationwide.com/retirability-check.jsp" rel="nofollow">Nationwide&#8217;s Retirability</a> application, designed by my colleagues at Brulant, now Rosetta, or say, <a href="http://www.chineseweddingsbytheknot" rel="nofollow">Chinese Weddings by the Knot</a> as an example of designing for personae. There are different types of investing strategies and investor types to reach retirement and there are obviously enough Chinese in the US seeking knowledge about traditional Chinese weddings to make those lucrative enough to target them with specially designed communications. I myself led the work for <a href="http://www.wilton.com" rel="nofollow">Wilton</a>, and we have tried to serve their targeted multiple publics using some fairly extensive primary research in their newly redesigned website. </p>
<p>Best,<br />
Gene</p>
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